There is a unique ID living on your iPhone right now that allows advertisers to track the ads you click on, the videos you play, and the apps you install.

Most people don’t know that feature exists, let alone that they should turn it off. In this guide we show you how to turn this identifier off.

Learn how to limit interest-based ads provided by Apple on your iPhone, iPad, iPod touch, and Apple TV, and how to turn off location-based ads provided by Apple on your iPhone, iPad, and iPod touch.

Limit ad tracking

On your iPhone, iPad, or iPod touch

  1. Go to Settings > Privacy > Advertising.
  2. Turn on Limit Ad Tracking. 

On your Apple TV

  1. Go to Settings > General > Privacy.
  2. Turn on Limit Ad Tracking.

Turn off location-based ads

  1. Go to Settings > Privacy > Location Services > System Services.
  2. Turn off Location-Based Apple Ads.

We hope you found this guide useful. Check out our consumer guides for more protect your privacy guides.

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